HFIA
In an industry that promotes style and design, Home Furnishings Independents Association (HFIA) had been using the same dated logo and look for years. HFIA was looking for an integrated marketing program to reflect their new image. The rebranding effort came complete with a new logo, theme line, print ads and collateral. With the new campaign, publications actually called HFIA asking if they would like free media, a first for the organization.
